Your Flatmates tools
Reviewing your price strategy
Your Insights dashboard is the fastest way to tell if your price is actually working - not just whether you're getting bookings at all, but whether you're leaving real money on the table by pricing below what the market would clearly bear. Checking it regularly turns pricing from a one-time guess into an ongoing, genuinely well-informed decision you keep revisiting.
Insights works best as a habit, not a one-off check
The hosts who benefit most from their Insights dashboard are the ones who build a genuine habit around checking it, rather than opening it once at listing setup and rarely returning. A quick regular glance builds an intuitive feel for how your listing is actually performing over time, which makes it far easier to spot a real shift the moment it happens rather than months later.
The dashboard gets more useful as your history grows
A brand-new listing always has quite limited data behind its Insights figures, so early readings should be treated as a general early indication rather than a precise, fully reliable signal. As bookings accumulate, the comparisons become more accurate and more specific to your listing's actual performance, which is one more reason it's worth revisiting the dashboard periodically rather than forming a fixed opinion from an early, thin data set.
Resist the urge to explain away every unfavourable reading
It's genuinely tempting to dismiss a weak signal from Insights with a plausible-sounding reason - a quiet season, an unlucky week, market noise - and sometimes that explanation is genuinely correct. But it's worth being honest with yourself about how often you're reaching for that explanation before acting, since a pattern of consistent excuses is often, in practice, a sign of avoiding a real pricing decision rather than evidence the data itself is wrong. If the same explanation keeps recurring month after month, that repetition itself is worth treating as a signal.
Small, incremental adjustments beat large, infrequent ones
A five to ten percent adjustment, given time to actually play out, tells you far more about the market's real response than a single large jump that changes too many things about your listing's positioning at once to interpret cleanly. Incremental changes also feel less risky to commit to, which in practice means hosts using this approach adjust their pricing more often and stay closer to the market than hosts waiting for the confidence to make one big, decisive move.
Share your Insights routine with a co-host if you have one
If someone else also helps manage the listing, make sure they're also checking Insights on the same regular cadence rather than leaving pricing awareness entirely to one person. A shared habit means pricing decisions get made with the same information regardless of who happens to be paying closer attention that particular week, and it prevents the whole pricing strategy from depending on a single person's memory.
Insights becomes a genuine competitive advantage over time
Hosts who consistently and genuinely use their Insights data to inform real decisions build a meaningfully sharper, more accurate sense of their local market than hosts who set a price once and never revisit it with fresh data. Over months and years, this accumulated pricing discipline compounds into a real, durable advantage, even though no single weekly check ever feels like it's making much of a difference on its own.
Check your view-to-booking ratio
Lots of views but very few bookings usually means your price is the actual blocker, not your photos or description - guests are interested enough to click in, then deciding against it once they see the number. Few views in the first place points to a visibility problem further upstream instead, whether that's pricing so far outside the local range that you're not surfacing in relevant searches, or a listing-quality issue unrelated to price at all.
Compare weekly, not daily
Day-to-day swings in views and enquiries are almost always mostly noise - a single quiet day rarely means anything on its own. Look at the week-over-week trend before changing anything, since a genuine pattern needs several days to distinguish itself from normal, expected fluctuation. Reacting to single-day dips leads to overcorrecting in ways that create more instability than the original dip ever caused.
Understand what the dashboard is actually comparing you against
Your Insights figures are always carefully benchmarked against genuinely similar listings - same room type, similar area, comparable finish - not the entire platform indiscriminately. This makes the comparison meaningfully more useful than a rough guess based on browsing a few listings yourself, since it's already controlling for the factors that would otherwise make an apples-to-oranges comparison misleading.
Use it before you change your price, not just after
Check Insights carefully before making any pricing decision, not only afterward to see how a change actually performed. Going in with a clear sense of where you currently sit relative to the market means any adjustment you make is a deliberate, informed step rather than a guess you're hoping pays off, which matters especially for a newer listing still finding its footing.
Combine it with your own booking history
The dashboard shows you the broader market; your own actual booking pattern shows you your specific listing directly. If you're consistently booking out quickly at your current price, that's a signal you may be underpriced relative to actual demand for your unit, regardless of what the broader comparison shows - your own data and the market comparison should be read together, not in isolation.
Don't over-optimise on a weekly cadence
Checking weekly is generally the right cadence for noticing genuine trends; making changes weekly is usually too frequent and creates instability for returning guests or applicants comparing your listing over time. Use the weekly check to build awareness, but reserve actual price changes for when a clear, sustained pattern has emerged, tying into your broader monthly refresh habit rather than a separate, more frequent routine.
It's one input into a bigger decision
Insights simply tells you where your price currently sits relative to the market; it doesn't account for your specific costs, your goals, or how much flexibility you actually want in your calendar. Use it as a well-informed input into your overall pricing strategy, not as a number to follow mechanically without applying your own judgment about your specific situation.
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Open your Insights
