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Pricing competitively as a long-term host
4 min read
Long-term rent isn't priced like a nightly rate - tenants are comparing your monthly figure against a handful of alternatives they've already shortlisted. Here's how to stay in that shortlist.
Compare against occupied listings, not just live ones
A vacant listing sitting at a high price tells you nothing about what actually rents. Check your Insights dashboard for what similar rooms in your area have recently let for.
Price the whole cost, not just the rent line
If your rent looks cheap but the caution deposit and agent fee are unusually high, applicants notice. Keep the total cost of moving in competitive, not just the headline figure.
Small seasonal dips are normal
Demand softens slightly around December and during exam periods at nearby universities. A short-term 5% adjustment often fills a room faster than holding firm and waiting.