Performance Marketing Manager

About the role

Drive paid acquisition across Meta, Google, and TikTok. Own CAC and ROAS for the business and work closely with the product team to build high-converting landing experiences.

What you will do

Own paid media strategy and execution across Meta, Google, and TikTok

Set up and maintain attribution, tracking, and reporting

Collaborate with the creative team on ad creative briefs

Run rapid A/B tests on creatives, audiences, and landing pages

Report weekly on CAC, ROAS, and pipeline to leadership

Your Expertise

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  3+ years of performance marketing experience

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  Hands-on experience with Meta Ads Manager and Google Ads

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  Strong analytical skills - comfortable in spreadsheets and dashboards

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  Experience running paid social in Nigeria or broader West Africa

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  Bonus: experience with TikTok Ads or influencer-led paid campaigns